Client: Outdoor Voices
Campaign: You Can Do Anything In A Dress (2019)
Role: Campaign Creative Direction, Photo Art Direction & Casting
Following the launch of The Exercise Dress the previous year, Outdoor Voices conducted a campaign to celebrate its return. In addition to wild posting, print advertising, a custom landing page on outdoorvoices.com, email, paid and organic social, Outdoor Voices outfitted 1000 community members for a dance class at the iconic plaza at Lincoln Center. Assets from this event formed the second part of the campaign.
