Client: Outdoor Voices
Project: The Recreationalist (2019)
Role: Creative Direction
After launching Outdoor Voices Editorial Platform, The Recreationalist in 2016, I was tasked with updating the platform to suit the evolving needs of the brand. In addition to an updated editorial strategy, I commissioned designer, Bráulio Amado to refresh the identity and collaborated with OV’s digital experience lead, Chris Ralston on a new design for the site. To accompany the new site we launched a supporting Instagram account, email newsletter, limited edition zine, wild posting campaign, and hosted a launch party at Public Records in New York.



