Client: Outdoor Voices
Project: Run (2018)
Role: Creative Director 

In Spring 2018, Outdoor Voices launched their first specialized collection for runners, including the OV’s first high support bra and a running skort. To complete the look we partnered with HOKA ONE ONE on three custom colorways of their road running sneakers, the Clifton 4. 

24 hours before the launch, we pre-released the collection in “OV Trail Shop” — 50 augmented reality pop-up shops across the US, accessible from popular running trails, encouraging our community to get out on the trail to access the collection early. On launch day we hosted nationwide jogs to Trail Shops so members of the community could shop the collection through the OV Trail Shop app. 

Additional promotion included email, organic social, paid social, billboards, and bus wraps.