Client: Outdoor Voices
Campaign: Play Outside The Lines (2018)
Role: Campaign Creative Direction, Casting & Styling

For Outdoor Voices first tennis specific collection, the goal was to present a fresh, inclusive vision of tennis, a million miles away from the stuffy country club. The casting featured up and coming tennis star Astrid Wanja Brune Olsen who became OV’s first sponsored athlete, along with tennis enthusiasts from the Outdoor Voices community. To support the technical product, we designed a line of graphic tennis t-shirts with illustrator Sebastian Curi. These illustrations were also used as window graphics in all stores for launch. The campaign was recognized by Vogue Magazine. Read the full article here.