Client: Outdoor Voices
Campaign: The Exercise Dress Launch (2018)
Role: Campaign Creative Direction, Photo Art Direction, Casting & Styling
To launch its new ‘Exercise Dress’, Outdoor Voices partnered with CGI influencer Lil’Miquela to star in the campaign. Shot on location at Muscle Beach in Los Angeles the campaign assets were used across all channels including wild posting, billboards, earned media, outdoorvoices.com, email, organic and paid social. To celebrate the launch, Outdoor Voices hosted an activation at a roller disco in L.A. for influencers and community members.
